Deep Behavioral Personalization: Turn Customer Insights into Action with Product Collections
WATCH ON DEMAND
Hosted by:
Pierre Bizeul, VP of Product at SALESmanago
Sergiusz Olszewski, Product Operations Manager at SALESmanago
What You Will Learn:
The Essence of Deep Behavioral Personalization: Understand the concept of DBP and how it transcends traditional marketing approaches by leveraging nuanced customer behavior and preferences.
The Power of Product Collections:Explore how Product Collections can serve as the cornerstone of your DBP strategy, enabling personalized marketing that adapts to the dynamic needs of your customers
Implementing DBP in Your Strategy:Practical steps to integrate DBM into your marketing efforts, based on real-life examples of Product Collections in use